In the world of digital advertising, one question continues to dominate marketing meetings:

Should we invest in Google Ads or Facebook Ads?

Both platforms are powerful. Both offer advanced targeting options. But when it comes to return on investment (ROI), they serve very different purposes—and your decision should depend on your goals, budget, and customer journey.

In this post, we’ll break down how Google Ads and Facebook Ads stack up in 2025, and help you determine which is better for your business ROI.

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🔍 What Are Google Ads?

Google Ads (formerly Google AdWords) is a search-based advertising platform. It allows businesses to display ads in Google Search results, YouTube, Gmail, and across millions of websites in the Display Network.

✅ Strengths:

• High intent traffic (people actively searching)

• Great for bottom-of-funnel (BoFu) conversions

• Keyword-based targeting

• Instant visibility on Google

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📱 What Are Facebook Ads?

Facebook Ads (part of Meta Ads Manager) allows you to advertise on Facebook, Instagram, Messenger, and the Audience Network. It’s primarily interruption-based—your ads are shown to users while they scroll social feeds.

✅ Strengths:

• Laser-sharp audience targeting

• Great for top and middle-of-funnel awareness

• Visual ad formats (video, carousel, reels)

• Lookalike audiences & retargeting

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🧠 Key Differences at a Glance

Feature	Google Ads	Facebook Ads
User Intent	High (search-based)	Low (interest-based)
Targeting	Keywords & demographics	Behavior, interests, lookalikes
Ad Format	Text, display, video	Image, video, carousel, reels
Best For	Leads, purchases	Awareness, engagement, retargeting
Learning Curve	Steeper	Moderate
ROI Speed	Faster for sales	Better long-term nurturing

 

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💸 Which One Delivers Better ROI?

Here’s the truth: There’s no universal winner. ROI depends on your industry, goals, funnel, and ad strategy.

Let’s break it down by scenario:

📦 eCommerce Brand: Facebook Ads Win

If you’re selling physical products (especially under $100), Facebook and Instagram ads often deliver better ROI with strong visuals and quick add-to-cart actions.

• Facebook ROI: ~200–400%

• Google ROI: ~150–300%

• Best Approach: Facebook Ads for prospecting + Google Shopping Ads for retargeting

🧑‍💼 B2B Lead Generation: Google Ads Win

For service businesses, SaaS, or high-ticket offers, Google Ads usually outperform because of high search intent.

• Google ROI: ~300–600%

• Facebook ROI: ~150–250%

• Best Approach: Google Search Ads for bottom-of-funnel + Facebook for nurturing

🎯 Local Businesses: It's a Tie

Both platforms work well for local businesses (restaurants, salons, clinics).

• Google ROI: Faster for people looking now

• Facebook ROI: Strong for community awareness and promos

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📊 Real Results From Our Clients at DevNest

Case Study #1:

A home cleaning startup in Dhaka saw a 430% ROI increase using Google Ads + Facebook retargeting strategy crafted by DevNest.

Case Study #2:

An eCommerce clothing brand grew ROAS by 5.2x with a combined Meta + Google Shopping strategy.

👉 Moral? Blending both platforms gives the highest ROI.

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💡 Final Verdict: Use the Right Tool for the Right Stage

Funnel Stage	Best Platform
Awareness	Facebook Ads
Consideration	Facebook + Google
Conversion	Google Search/Shopping
Retargeting	Facebook/Instagram Ads

 

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✅ Need Help Choosing the Right Ad Strategy?

At DevNest, we don’t guess—we use data-backed strategies to tailor ad campaigns that maximize your ROI. Whether you’re just getting started or want to scale to 6+ figures in ad revenue, we’ve got you covered.

👉 Book a Free Strategy Session Today